The DSG Sons Group is a major retail player operating for more than 30 years in the Philippine retail industry. It is currently operating four of the largest shopping malls in Mindanao, seven department stores, and six supermarkets. All establishments are named and marketed under the Gaisano brand.
The retail success story of the Gaisano family started with the family matriarch, the late Doña Modesta Gaisano. She started the retail chain in the 1970s on the ground floor of a rented house turned small restaurant-cum-shop in Colon, Cebu which later became the White Gold Super Store, the predecessor of the Gaisano Malls. After the death of Doña Modesta in 1981 ,her sons David, Stephen, Henry, Victor, and John decided to split the corporation and went separate ways . Hence , today’s five different Gaisano companies.
David then put up the clan’s flagship company the DSG Sons Group, Inc. In the late 1980s, the company opened branches in Digos, Tagum, General Santos City, and Davao City. It also continues to operate White Gold Super Store in Cebu City. Now, the GaisanoMalls operates the four biggest shopping malls in Mindanao.